A SECRET OF A SUCCESSFUL SELL
Hi friends here’s yet another blog that actually will reveal a secret for you which I learned from one of my favorite author’s sessions, T Harv Eker.
In one of our previous blogs, we learned about “MARKETING “ and its importance. How effective marketing will increase the business. We all are a part of one Business only! – Maza Vyapar Click here if you have not read our previous blog on marketing.
I believe MARKETING is one side of a coin, and the other one is “SALES”
Marketing creates awareness.
The revenue happens from SELL.
I come across many salespeople who are either frustrated, disheartened, or sad as they could not achieve their targets, meaning there were not as good sales as was expected.
So my friends here is the secret to a successful Sales.
Are you ready to know what that is? I’m sure you are.
Here it is,
ELIMINATE THE WORD “SELL” FROM YOUR DICTIONARY
Yes you heard it right
DO NOT USE THE WORD “SELL”
Instead, replace it with the word “HELP”.
Now, what I believe is a businessman always helps the world solve their problems with his products or services and get paid for them.
THEY ARE THE REAL PROBLEM SOLVERS
So instead of selling a product or service let’s think that we are solving their problems by helping them with our products/Services.
Think about it, when we try to sell something, we always have the pressure that it should be sold. And if it doesn’t happen we get disheartened. And on the other hand, if a buyer buys something from us he feels that he is doing some kind of favor on us. That’s human nature. But have you noticed when you try to help someone solve their problems with something you have, you actually are doing a favor on the buyer
So, whoever needs your help will take it, whoever doesn’t will not. Isn’t that simple?
Isn’t this thought lightens your pressure?
Now, will you feel disheartened if someone does not need your help?
I’m sure the answer is “NO”
Always remember:
“IT’S ABOUT THEM
NOT ABOUT YOU”
This means it’s about their problems and how your products/services help them solve their problems and in return, they pay you for that.
Let me share a story with you!
This reminds me of a story of two Salesmen which one of my mentors shared with me. These two salesmen work in a company which is into footwear. And their job is to sell them. One fine day, their boss asks them to visit a tribal village and analyze if it’s a good market for us.
As it’s a tribal village, the villagers don’t even know what footwear means. As these two salesmen visit the village and make their own analysis, come back to their boss.
The boss asks the first Salesman about his analysis. The first salesman says it’s a tribal village where there is no demand for our product(footwear). Also, there is a communication barrier too. How can we sell? Business cannot happen there.
Now the boss asks the second salesman about his analysis.
The second salesman excitedly says “it’s a huge market, it’s a virgin market with a big big opportunity. And our business will flourish and reach new heights.”
As the villagers walk barefoot, their legs are wounded, bleeding, and swollen most of the time as they walk through the jungle
And our product will help them come out of this pain.
All we need to do is give them a demo by practically showing how it will solve their problem. And hence we will get paid for it.
So the moral of the story is :
WE HELP PEOPLE
NOT SELL PEOPLE
If you solve a problem for one person, you make money.
If you solve a problem of some people, you make some money.
If you solve a problem of a lot of people, you make a lot of money.
“HELP” is the keyword.
So let’s help maximum people by solving their problems and make maximum money.
Thank you for reading our blog. We are on a mission to help a common man educate about the business and marketing world.
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